My name's Olga and I'm a newbie here. First of all, I'd like to greet everyone!
Since my company is involved in 3D visualization for architecture and real estate, I wonder what you think: in the crisis times 3d is luxury one can get along without, or a need in order to better compete and showcase the design projects and pre-construction real estate?

Tags: 3d, architectural, design, interior, marketing, presentation, rendering, visualization

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I would disagree, it has been my experience that when times are good and capital is easy to obtain then extensive renderings seem not to be needed. However, in tough times investors want to see a thorough plan before investing. There are exceptions to this.

In addition, as the industry shifts into sustainable design and the use of BIM (Building Information Models) then 3D visualization will become more important in the design process. Just be aware that in time everyone will have this capability.
hi, im from México, scuse , i´m new, this page including a automatic translator? puedo escribir en español ?
tanks,,
sorry for post this here, i dont know , the correct place, sorry for mi english ,,,,
Unfortunately, I don't think that it does. Please try to use google translator: http://tinyurl.com/6jz3hf

Lamentablemente, no creo que esto es así. Por favor, intente utilizar Google traductor: http://tinyurl.com/6jz3hf

http://tinyurl.com/6aw9rr

Sean Doughtie
AEC Communications, Inc.
Chesapeake, Viginia, USA
Hi jan...yes in the top right corner on the main page ...or ask others here who speak Spanish (I wish I could) Rafael and Inigo to start.
hi olga.

i think it differs... example: i've planned a house for a family together with my boss. As we presented the floor plans, sections and elevations to the couple they just sat there saying "aha", "oh", "mmh".... Later on we showed them our visualization. that was the point they said: "Thank God! We didn't even check what the entrance shall look like!!! Now we've got a plan how it will look!"
I think some people need visualizations to get the idea of it, and some can manage that with 2D plans...
I totally agree with AsFX, I've designed many projects and particularly with the custom home design I've face this problem in the past, there's a couple that comes to my office and I always show 3 proposals, colored plan views, elaborated elevation views and very detailed sections, the clients always look at the plans and say ahh, ohh and ask things like what's the bedroom or kitchen size, but when I show them a 3D view they finally understand the project and saves me a lot of time and trouble with the final product.
In the past years was more difficult to get a detailed 3D fast, because we were attach to complicated CAD softwares but now with the BIM softwares is easy to get a nice 3D and very fast.

I also have a website that offers Outsourcing CAD services online, my clients are architects, engineers, real estate developers, etc and all of them agrees that in order to "sell" a project they need to show a well done 3D view of the project.

I also agree with Sean Doughtie, when he points out that in this time of crisis where to sell a project is more difficult than before so we have to be more creative and more eloquent with our work in order to get good results.
Another thing I believe as Li Wenjuan says that we can lower the 3D price I actually did it. I lower my price but kept my quality because let's face it now is easier than ever to make an astonish presentation in 3D.


In my experiance, while the amount of construction/ design work has dropped (due to the economy)...I don't think there has been disproportionate drop in 3d work. I suspect architects and developers have become used to using 3d renderings and consider it part of the design process....not just a pretty picture for marketing.

....gregory
mertens3d

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