The future is the new present. As recent as last week a friend and I were discussing an augmented reality application for marketing. This conversation took us to brainstorm about the potential of making items interactive inside Google Virtual Tours. Just imagine to zoom in Cyrus Co. Virtual Tour, hover your mouse over the football game table - or any other item - and have information…

We are constantly confronted with overloads of information and decisions to make. "You and I exist in an extraordinary complicated stimulus environment, easily the most rapidly moving and complex that has ever existed on this planet. To deal with it, we need shortcuts." *

Google Virtual Tours are truthful portraits of business properties, shortcuts to experience business…

The last couple months have been very busy, the demand for Google Virtual Tours is on the rise and we love it. During this time I have also taken time to post about the jobs we are working on and my insights about this novel marketing tool. These are the posts you might have…

Street View Technology is a key differentiator between Google Maps and other services. This year Google expanded the service to include Interior Views. Interior Virtual Tours allow business owners to engage customers like never before. This new marketing tool is unique in the…

In 2010 tourists in New York city spent 31 billion dollars reaching a record of 49.7 million visitors. Today, Google Maps dominates a whopping 78% of the travel-related usage on mobile, the undisputed travel…

Why pay attention to Google+ Local? If you are a business owner, manager or marketing guru, most probably know why Google+ Local is important. It’s the place for businesses to bring together professional…

Photographer: Rafael Marxuach

How important is…

Photographer: Rafael Marxuach . Copyright: Jean Claude

This week I'm featuring the…

I got news! Create a unique visual experience for your business. A few weeks ago we started providing a new service - MyarchN Business Photos. A service under the Google Maps | Business Photos program to provide businesses in New York and the tri-state area with Virtual Tours. Following is the Virtual Tour we created for…

Now that Social Media Week has ended I’ll take a moment to write about it. It was an exciting week in New York City, plenty of super cool panels, discussions, and awesome people. Running around the city and finding the events for which I registered, was fun. I had the chance to enter Norman Foster Hearst Tower, near Columbus Circle, the Bloomberg’s Building, comprising a whole block at 59 street between Lexington and 3rd Ave., and other more private but still spectacular interiors. All the…

 

About a month ago we received an email from Arild Eriksen, principal of Eriksen Skajaa Architects, telling us that they have recently won the competition for new gateways to the Sjunkhatten National Park in the northern part of Norway. Their proposal called “SAIVU” means portal to another world for the Sami people, indigenous from the Arctic region that stretches the countries of…