After reading “How green is your valley” I’ve had a long hard look at what I have done and achieved and the industry I’m in (thanks Michael and MAD). It’s so easy do a funky design and claim it is “eco” but what is in the design and what issues etc have you addressed?
In my case as I’m sure it is in many we start off with what we think is “eco” without a greater understanding of what it actually is and what is involved in true eco design. What I have found is that you need to compromise and decide what is eco-logical!!!!! What can we do and achieve within the budget of the client and within our own ideal and do these match?
In the hospitality industry it is profit driven, as I am sure are most, the eccentric millionaire may decide to overspend on a personal project that is either a tax write-off or an ideal but for the average investor that would not be feasible even though it may be desirable.
How do we as designers and architects change the minds of the investors and designs we do to suite the average investor that is driven by profit as opposed to ideal, as in reality this is the main market?